LIV LI - PRESS KIT
A Flowering New Talent with breathtaking Single ‘BLOOM’
The voice is as stunning as ever, just wrapped in a new sound. Canberra singer Amber Nichols is enjoying her new incarnation as electro-pop artist LIV LI, releasing a lush new pop single ‘BLOOM’.
‘Bloom’ is an infectious taste of dazzling pop, as mesmerizing as it is beautiful.
Amber Nichols who first came to national attention as a Finalist on The Voice Australia started her journey as lead singer for ambient rock band Angels Are Architects (AAA). Their first gig saw them take out the state finals in the famed National Band Campus comp with features on MTV. They went on to amass a large following in Asia through touring, headlining their final show to a crowd of 60,000 in Singapore.
After a successful showcase in Japan, Amber made the bold move to step out solo and her debut EP “Oh My Lullaby” was met with critical acclaim. She was a finalist in the Australian Music Oz Independent awards, Winner of the World Wide Independent music awards for Best EP and crowned ACT Pop artist of the year. This opened up further opportunities to share her songs including a trip to East Timor with Forces Entertainment to entertain the troops serving over Christmas.
Wanting to take her music to a wider audience she then went on to compete on The Voice Australia turning all four chairs in her soul stirring blind Audition and making it all the way to Jessie J's final three. Amber is now releasing music under her new project and alter ego LIV LI.
Known for her emotive vocals, this reincarnation see's her swapping the piano and guitar for beats and synths giving her ethereal sounds an electro pop edge. Her breakout single ‘Told You’ has gone on to amass over half a million collective streams capturing people with her honesty and haunting melodies.
Showing no signs of slowing down and with a string of new releases in her backpocket LIV LI kicked off 2020 with a bang.
Drawing over 200,000 people, LIV LI was the headline for The National Mulitcultural Festival, Australia's largest celebration of cultural diversity.
With a killer live set, beautiful lush produciton and infectious hooks it's clear to see LIV LI is on the rise as one of Australia's great new talents.